Saturday, February 28, 2015

How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide:



I stumbled upon this post and I'm going to share some of my basic techniques in keyword researching.



Basic things you need:

  1. Google Analytics
  2. Google Webmaster Tools
  3. Google Adwords (for keyword researching)
  4. Excel document
  5. & Your creativity


This is as easy as 1-2-3.



New Websites



  • Review raw keyword suggestions based on your website contents. This can be helpful in creating a list of keywords.
  • Make a keyword research on volume, traffic and clicks. You may use several keyword tools. Google Adwords is one good example but there are still relevant tools to use. Use your "instincts."
  • Assign brand keywords for your website. Do not forget to include your brand name in each pages. It is important that people will remember your 'name' not with 'long tail keywords'
  • Implement those keywords in your pages. Spread them equally on your title tags, descriptions and sometimes in your images.
  • Do not over distribute or spam your pages. I still see pages that use the same root keyword every now and then. Be creative in assigning keywords.
  • Save those keywords in excel spreadsheet. Monitor the keywords every two to three months.




Old or Existing Sites



  • Review if there are ranking keywords in your website. Try searching them on Google.com. 
  • If you can't find your website in 1st three pages, then use the "New  Websites" strategy.
  • If you find your website using your existing keywords, proceed with the next step below.
  • List those ranking keywords based on organic traffic, referral sites and clicks
  • Analyze which pages get the most clicks and traffic. Which one has conversions? 
  • Sort them out accordingly. Feel free to decide which keywords to retain or....
  • If you need to add keywords, refer to the post above (New Websites).




Same cycle. Research. Draft. Test. Analyze. Record.



'via Blog this'

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