Wednesday, January 28, 2015

HOW TO GET POWERFUL LINKS FOR SEO, WHILE STAYING IN GOOGLE’S GUIDELINES



How to Get Powerful Links for SEO, While Staying in Google’s Guidelines – An infographic by the team at Ignite Visibility

Friday, January 23, 2015

Get your 2014 SEO and Social Media Handbook today - FREE


Hi friends,

If you subscribed to SEJ, you can download their ebook about last year's SEO trends & guide to Social Media.

I can email it to you if you wanted. You may post a comment with your email address or PM me in Facebook if we are "friends" -- Awesome!

Special thanks to SEJ. More power to all!


Thursday, January 15, 2015

The importance of changing Copyright Date on your website



Many of you are asking, what's the importance of changing the copyright date in the footer on your website? Sometimes we often neglect this minor issue specially if your website has been updated, you should have change it for search engines to re-crawl your website but it is not mandatory (they said!) when I've read several articles because some website do not want to change it.

Quote from WebprosnewsUK:
Also, for search engine optimization purposes, you might update the footer of your web pages to include a link to your site’s home page along with your copyright. If you mention your company name in the copyright notice, consider adding linking that either to your web site’s home page or even an “about us” or “about our company” web page on your web site. This additional link may help your search engine rankings.

No worries! You can update the Copyright automatically, here's how:
New Year – Change Copyright Year In Your Website Footer In One Go!
http://digitizor.com/2014/01/03/change-copyright-year-website-footer/

Friday, January 9, 2015

How to build your own brand


For those who would like to establish their small business and make it more profitable this year, here are some ways on how you can build your own brand without worrying about SEO or any Internet Marketing.

Image source credits


LOGO
This is how people will identify you as a brand. Not just memorizing your website but also a graphical way of visualizing your mission and vision.

GIVEAWAYS
Free lootbags? Try giving away small items incorporating your logo. Send your family and friends - pens, shirts, umbrellas and coffee mugs

SPONSORSHIPS
Join charitable events in your local community but not just exposing your brand but to build a relationship. Somehow in the future, locals will recognize you and your brand.

SOCIAL MEDIA
Aside from giving away loot bags or freebies, make sure you include your Social Media IDs like following you in Instagram, Twitter and Facebook.


FROM SMALL ORGANIZATION TO LARGER ONES
Start joining simple gatherings of different organization which do you think is beneficial to you. Having something in common for example, like joining in a real estate gathering or attending events and convention. Make sure you have a business card on hand so that you can exchange contact information (sounds old school, but still cool).

Oh well those are just the few things I've read and I know there are still a lot of ways on how your brand can be noticeable in consumer world. If you have any suggestions, feel free to post your comments below and I'm happy to hear from you.

This post was inspired from the article, 5 Ways Small Businesses Can build their Brands in 2015 - Search Engine Watch




Wednesday, January 7, 2015

SEO vs Web Marketing


I've been reading a lot lately and found out the difference between SEO and Web Marketing. If a friend asked you what's the nature of your work, you simply reply with a smile "I'm an SEO."

Obviously, you already gave a puzzling answer. So, what it is exactly meant by that? You reply, "We're working on client websites and make them visible to the Search Engines like in Google." - Perfect answer. That is exactly what it meant! Frankly speaking, you only gave one of your main role whether you are a SEO analyst, expert or guru (as they brand themselves), the most important thing you do is ONLY TO RANK THE WEBSITE.



So, what is Web Marketing doing? and why all of a sudden this term alarmed me? When I read about the difference, I realized that I am not only a SEO but also a Web Marketing Analyst. There you go, I'll tell you more about it.

First, let's define what are the main task of a SEO Analyst or Specialist:
Research for keywords
Maintain a good content for the website
Get links in a most decent manner
Optimize for better results so that Google will love you

Then, here comes Web Marketing
While SEO brings traffic, you generate a revenue - and that is Web Marketing
Creating analysis about how make the site profitable
Performing decisions on website performance
Planning outside SEO box. Also considers paid and offline campaign promotions including Social Media.
Using several platforms to maximize internet advertising

If your website performs well in Search Results but generate no income, it is basically you are doing good in SEO but creating your website profitable in generating money means a lot to your clients. Therefore, instead of saying that you are a SEO...starts adapting on how you can be a Web Marketer.

Sounds FUN...

Inspired from this article
http://www.seo-theory.com/2015/01/05/what-is-the-difference-between-seo-and-website-marketing/

Image source
http://www.kiwiwebs.info/images/hdr-seo.jpg