Saturday, December 13, 2014

Diagnosis: SEO Failure - Who is liable?

Note: This is base from a true story :)

There are many reasons why SEO campaigns fail to achieve their goal. But first let us check what happen and analyze each situations.

Case #1
Client side:
We are not comfortable with the website we are running. We want to change everything from domain name, website platform, etc

SEO side:
Knowing that major overhaul of a website takes a while for you to organize everything. As an SEO:

List down all important matters about the website
Check all keywords, if they rank well in previous sites or retain them
Critical phase would be, losing all ranks and traffic

Horror story: 
The client wanted to change the domain name again and wanted to retain the contents and keywords. Go out and figure what will happen next.

-- All Efforts lost. Back to zero gaming in SEO.

If your website has been optimized and doing pretty well in some of your keywords, make sure if  you decide to overhaul the website -- optimize the pages as well. Another thing is, sit down with your developer and marketing team - discuss the importance of each revisions and make them aware what are those things you need to implement.

Case #2 Leads not converting
As an SEO, after optimizing the website the next thing to do is to market your website. You brought leads and then none of them converts.

Issue: The product you're endorsing is not convincing enough. Review your products and re-program your benefits.

If the one who markets your product don't possess the ability to convince the users to convert them to purchase, then, you will lose the opportunity. Make sure the person you delegate have convincing powers and never leave a conversation with a hanging answers of -- we don't know, we will try, we don't have money.

Case #3 - SEO cannot fix everything
The nightmare begins when client asked you "why they don't see their website in search results?"

Thinking, the site was launched two months and Google has constantly updating. Your keywords are too competitive. And what the client wanted is a nightmare.

We are not magicians, if the client is unhappy with the results - they will consult another SEO agency/person...and for the other agency, who will salespitch the client will say "we can do better"...losing an account is not the end of it. Let them go, and move on. If you feel betrayed and client's attitude drains your motivation, it's about time to leave them. Who knows, a better opportunity is waiting for you.


No comments:

Post a Comment