Thursday, December 18, 2014

Blogging and Social Media will be the keys to SEO in 2015



I'm currently reading this prediction and what we can expect to dominate 2015? Below are some of the predictions listed:

1. Content Marketing vs SEO.
In 2015, let us move on and let Content Marketing drive you to success.
Not only based from what keywords you're implementing, it is now you create a comprehensive content and make your website visible.

2. Go Mobile.
Consider optimizing for mobile. Google has been penalizing websites that won't work in mobile devices.
You may check if your website is mobile-friendly through https://www.google.com/webmasters/tools/mobile-friendly/

3. Page Loads. Stop those heavy loading images, animations, pop ups etc
If your website is slow in desktop, automatically it will be slow in mobiles too. Avoid heavy loading of pages, your visitors will leave your page immediately and don't want them too wait to load your site.

4. More text and "moving" graphics.
See how Buzzfeed amazes you when you're reading the articles. No more boring images, heavy texts or infographics.
Make it "meme" or has brief captions. For the sake of entertainment!

5. Competition vs Negative SEO.
If you think your competitors are harsh and promoting you in a bad way. Look into the positive side, make your website reputable. Build networks (not spamming), and secure your profile.

6. Brand mention usage. Google now catches those who will just drag brand names just for the sake of ranking in search results.
Be careful in using brand terms or incorporating brand keywords on your website. Citations, referencing, or mentioning brands are complicated and difficult. Just be careful in using those terms.

7. Build Relationship.
Nowadays, promoting a brand or products or services is easy and inexpensive. Or let's say, you don't need a heavy promotion. Make sure you have cleaned up your contacts and networks. Create a goal for 2015.

Focus on those who can help you more rather than those who will just spam you. They say that blogging and social media is still the key for online marketing success. And we will be looking forward for more effective practices and transformation.

Inspired from this article,
http://www.thesempost.com/looking-crystal-ball-8-predictions-seo-2015/

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