Friday, October 24, 2014

Researching for Keywords? Here are some tools I recommend

Keywords has been a part of our daily lives. We struggle searching for "perfect term" to use so that our site will get notice easily. It can be an eye-catching phrase or something that mostly used by searchers.

In our world of SEO, we deal with two things before we start our website: know your major and minor keywords!

Image from Search Engine Journal

Since some of the Search Engines keep on updating their algorithm, we got lost and those keywords we "stuffed" or "inserted" were banned and slapped our website which is very painful to accept thinking how are you going to cope up with the changes.

Think of at least 10 important keywords you have on your mind and list them down (seriously!) then, consider adding your brand as your keyword on your list and some long tail keywords that are 3-5 words (that long! why? because users tend to search in a form of question or phrase!).

If you are working for a client and they wanted you to present your keyword list, the first thing you do is to search those terms related to their website through the use of keyword tools that are available online.

So what are these tools?

Google Adwords Keyword Planner - Make sure you have access to Google Adwords to perform keyword research. This is a great tool for searching keyword volumes, traffic and cost.

Google Webmaster Tools and Google Analytics - If you don't have Adwords account then go to your Google Webmaster Tools and Google Analytics, try to see which keywords do mostly users searched online. Consider those keywords in terms of number of visits, bounce rate and which pages of your site uses those keywords.

There are other tools aside from Google, like Wordstream, Keyword Spy, SEO Book, SEMRush, MajesticSEO, and a lot more!!!


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