Friday, October 24, 2014

Researching for Keywords? Here are some tools I recommend

Keywords has been a part of our daily lives. We struggle searching for "perfect term" to use so that our site will get notice easily. It can be an eye-catching phrase or something that mostly used by searchers.

In our world of SEO, we deal with two things before we start our website: know your major and minor keywords!

Image from Search Engine Journal


Since some of the Search Engines keep on updating their algorithm, we got lost and those keywords we "stuffed" or "inserted" were banned and slapped our website which is very painful to accept thinking how are you going to cope up with the changes.

Think of at least 10 important keywords you have on your mind and list them down (seriously!) then, consider adding your brand as your keyword on your list and some long tail keywords that are 3-5 words (that long! why? because users tend to search in a form of question or phrase!).

If you are working for a client and they wanted you to present your keyword list, the first thing you do is to search those terms related to their website through the use of keyword tools that are available online.

So what are these tools?

Google Adwords Keyword Planner - Make sure you have access to Google Adwords to perform keyword research. This is a great tool for searching keyword volumes, traffic and cost.

Google Webmaster Tools and Google Analytics - If you don't have Adwords account then go to your Google Webmaster Tools and Google Analytics, try to see which keywords do mostly users searched online. Consider those keywords in terms of number of visits, bounce rate and which pages of your site uses those keywords.

There are other tools aside from Google, like Wordstream, Keyword Spy, SEO Book, SEMRush, MajesticSEO, and a lot more!!!

Reference:
http://www.internetmarketingninjas.com/blog/search-engine-optimization/12-free-keyword-tools-replace-googles-keyword-tool/

Thursday, October 23, 2014

Inbox: The future of EMAIL


Now you don't have to create an alibi if you didn't receive or read your email from your prospect clients.

Presenting INBOX, GMAIL's innovative way of managing your emails. At last, I can finally optimize my messages and get virtual without opening my laptop.

Watch this video to learn more about INBOX



Send an email to inbox@google.com to request your invitation

Twitpic has no savior. Goodbye.

If you have Twitpic then, you have few more days to say Goodbye to your friendly photo sharing tool in Twitter.

Start exporting your photos!




http://blog.twitpic.com/2014/09/twitpic-is-shutting-down/ 

Wednesday, October 22, 2014

Open2Study: Online Advertising (Module 1 & 2)



We are currently enrolled in Open2Study's Online Advertising course. This is FREE learning opportunity for you to discover how online advertising works. There are 4 modules in this course and we are going to provide a summary on each module.

Also, you can take the Assessment test and earn a learning certificate! Please take note that the certificate is just for your own reference.

Enroll today at:
https://www.open2study.com/courses/online-advertising

Module 1.
Topic 1. Evolution of the Web

  • The Web is ubiquitous to consumers today and it has had one of the highest rates of adoption of any medium in history.
  • Technology is making life more comfortable and become simpler and simpler to us to use.
  • Tim Berners-Lee  was Physicist and wrote the first protocol for what became the World Wide Web.
  • In April 30th 1993 the protocol and the system that had previously been used in the Academic and military world became free and available for everyone.
  • In 1993 CERN institute help to build the Web.
  • In 2008 Mary Meeker an analyst at Kleiner Perkins Caufield Byers  predicted that by 2014 are the world’s primary internet access would be through our mobiles.
  • HTML  is the language of the Web. Stands for Hyper Text Markup Language.
Topic 2.  Commercialisation of the internet
  • Publishers sensed the opportunity to start monetise audiences wherever consumers go somehow throughout history advertisers have found a way to follow consumers.
  • It was traditionally media companies who were already obviously in the media and advertising space that put together some of the first commercial offering on the web.
  • Ziff Davis is a print publishing company and to their credit they saw the opportunity to create online platforms for their readers and their profound vision that suppose someday our readers are able to buy computer equipment on the internet.
  • Hotwired was another early website and the first banner that ran the web. 
  • Nestcape was an early portal.
  • Pathfinder was the product of time warmer.
  • Search was one of early application on the web and it became quickly commercialised some of the first players here were Yahoo, Alta Vista, Excite, Infoseek etc . 
  • Google is a household word.
MODULE 2

TOPIC  1.  Evolution of the standard online and Units

  • Tower - One site that had a vertical unit and had particular measurement.
  • Skyscraper – the same sort of vertical placement and it would have a little bit different measurement.
  • Leader board – is a big horizontal shaped ad that generally runs on the top of pages of web sites. This unit is 228 pixels wide by 90 pixels high.
  • Medium Rectangle – it looks like a square and used to ca it an Island but now its been standard sized into medium rectangle 
  • M-Rec – the acronyms and nicknames for medium rectangle.
  • Is 300 pixels wide by 250 pixels high.
  • Wide Scraper – the vertical banner that generally runs along the margin at a page and that it has been standardized.
  • A wide scraper is 160 pixels wide by 600 pixels wide by 600 pixels tall
  •   468 sixty banner – we still have in some cases but interestingly VIAB has officially retired because its not commonly used across websites as it once was.
  • The standard banner is 468 pixels wide by 60 pixels high.
  • Ad units online measured in pixels and a pixels is the smallest graphic unit used by designers.


 TOPIC  2.  Innovation Formats

  • The things that nearly killed the early online advertising industry were pop-ups.
  • POP-UPS those annoying boxes that we still see them today in a separate browser over the pages content that you’re trying to look at.
  • IAB made some way to put some standard around pop-ups that have to be designed so the user had to initiate audio and video. There had to be away for users to close pop-ups down.
  • It is important to say that the IAB be not only was regulating what advertising could look like and sizes and names but they also take into account usability and the user experience.
  • Rich Media is most of the advertising that we see out on the web today and it includes things like audio, video, interactivity and share ability.
  • OTP is a type of rich media that acronym stands for Over the Page. 
  • Similar to the pop-ups that we just described.
  • Doesn’t open a second browser.
  • They generally designed more in line with keeping with the context of the site that they are popping up on.
 
 Advertiser use advertising over the page because it s gives big impact.
  • Expandables is another type of a rich media. 
  • Generally run from medium rectangle or M-rec units.
  • The user is in control.
  • The ad doesn’t expand until the user mouse over it.
  • It expand outside of the medium rectangle space to take up sum up the space on the web page.
  • Polite banner is also a type of rich media called polite because
  •  it may have a lot of data 
  • a lot of information in it that takes up a lot of bandwidth or space 
  • all of that is politely loading in the background while the ad has appeared on the screen.
  • Have a leader board 
  • The first image displays 
  • There could be tabs along the leader board where the user chooses to interact and see more information.

Summarized by: Leci

Accept it or Not - Google PageRank is USELESS

I know you are very much excited whenever Google announces there is a PageRank update and you kept refreshing on your toolbar to check if you either ranked higher or Google hates you so they gave you a gray colored toolbar.

I am once became a PR3 blog and so proud of it. Later on, I was infected by malware and I have no choice to force cleaned up my blog and start over again. Painful, it is. yeah, that's life in cyberspace either someone will mirror your blog or got injected with malware and shut your blog down for a while.

source: http://honorcoders.com/wp-content/uploads/2012/11/google_pagerank10_sites.jpg 


Then, the battle of what is the relevance of PageRank in every business. I saw some sites that ranked higher than me but hey, check them out and you'll find some hidden links those paid links that are invisible to our eyes and only FEW TALENTED  experts (ahem like us) will recognized it upon our investigation hehehe then, Google slapped some sites that have massive links on their pages. They suspected these are paid links because Google can trace the behavior the way you injected it on each of your contents. Bang!

So, Are you happy that Google PageRank is dying? What are your thoughts about it? Tell us more by posting your insights on our comment box.

Reference:
http://searchenginewatch.com/article/2376451/PageRank-Dead-What-Will-Replace-the-Green-Standard

I'm back

Hello Everyone. It's been a while since I've updated this blog and I almost buried this on my dashboard.

Because a lot of things happened to me during those years like career change, I migrated to another planet and so forth... I never failed to share some tidbits and techniques in SEO, PPC, Social Media and even in blogging.

So since I wanted to encourage everyone to learn more about Digital Marketing, Analytics, Media Campaigns and many more...let us join forces and help other people to learn about these stuff because they are now important in our daily lives (Hello Facebook!).

Just keep on visiting this blog and expect a blast from me because I wanted you guys to discover the importance of enhancing and optimizing your website either for personal use or business.

I'M BACK.....WITH A VENGEANCE, Hashtag #SEO LOL