Tuesday, December 23, 2014

An Organic way of How to attract visitors


Image reference:


Wishing that more people would like to visit your website? Here are some easy tips on how to attract visitors using organic methods.

1. Post fresh updates 
As a blogger, we publish more than 2 posts per day depending on the availability of resources. In order for your site to gain and attract visitors, think of a good content to post. Content is NOT just about ADVERTISEMENT or PROMOTIONS instead concentrate on how your materials can convert into traffic. You may select a topic that is more interesting rather than posting something that everyone knows about it. Create a twist of plot by making your post - personal and eye catching.

2. Target proper keywords
Research for most used keywords or go to your Google Analytics and analyze which keywords drive traffic into your website.

Feel free to  use other keyword tools as well. List down those keywords you might think is popular in social sharing sites. Those keywords are natural and search engines love crawling the contents.

Don't overuse the keywords instead, make it more presentable. If it's a brand term, avoid mentioning the brand product/service more than 5x. Why? because you're pushing Google crawlers to identify that the brand name you're mentioning is a self-promotion. Be careful in linking as well to different keywords. There are "hot" keywords in Google that everyone should avoid using it. What are those? Read Google Webmaster guidelines.

3. Be Sociable.
Have you heard the latest news from Instagram on banning "paid followers or bots?," If you're planning to do this, better think twice. Social Sharing sites are now vigilant in chasing "paid followers" so if you have less than 100 followers, and thinking on how to boost it? Here are some ideas....

Share your page to your family and friends. Introduce that those are the pages you manage and ask them to like, follow and share them to their newsfeed/timeline. Do not disregard your family and friends, they are your #1 followers :) and the rest is history.

Post regularly to increase engagement. Avoid posting one liner nonsense rant about nobody cares about it. Instead post a question or any relevant information like seasonal topics or controversial. I bet, if you asked, "What do you want to receive this Christmas" - expect tons of answers from them.

Avoid over promotion. If you're running a campaign. Stop boosting it from almost every hour - everyday. It is very annoying to read repetitive posts. I actually hide them from my timeline or report them to Facebook for spamming.

4. How to get a relevant and natural backlink?
It's simple. Mention something and link it but be very careful in linking other trusted sites like Wikipedia or any seed sites. It's not helpful. Instead, find other blogs that interest or related to your topic. Ask them if you can mention them on your post. And expect an answer with -- a yes!

5. Mobile Usability
Make sure your website is mobile friendly. Optimize your website for mobile audience. Most users now read or search from their mobile phones when they are on the go.

If you have anything in mind or would like to share that helped you in generating good traffic and conversion in your website, feel free to post in the comment box below.

Merry Christmas!


Thursday, December 18, 2014

Blogging and Social Media will be the keys to SEO in 2015



I'm currently reading this prediction and what we can expect to dominate 2015? Below are some of the predictions listed:

1. Content Marketing vs SEO.
In 2015, let us move on and let Content Marketing drive you to success.
Not only based from what keywords you're implementing, it is now you create a comprehensive content and make your website visible.

2. Go Mobile.
Consider optimizing for mobile. Google has been penalizing websites that won't work in mobile devices.
You may check if your website is mobile-friendly through https://www.google.com/webmasters/tools/mobile-friendly/

3. Page Loads. Stop those heavy loading images, animations, pop ups etc
If your website is slow in desktop, automatically it will be slow in mobiles too. Avoid heavy loading of pages, your visitors will leave your page immediately and don't want them too wait to load your site.

4. More text and "moving" graphics.
See how Buzzfeed amazes you when you're reading the articles. No more boring images, heavy texts or infographics.
Make it "meme" or has brief captions. For the sake of entertainment!

5. Competition vs Negative SEO.
If you think your competitors are harsh and promoting you in a bad way. Look into the positive side, make your website reputable. Build networks (not spamming), and secure your profile.

6. Brand mention usage. Google now catches those who will just drag brand names just for the sake of ranking in search results.
Be careful in using brand terms or incorporating brand keywords on your website. Citations, referencing, or mentioning brands are complicated and difficult. Just be careful in using those terms.

7. Build Relationship.
Nowadays, promoting a brand or products or services is easy and inexpensive. Or let's say, you don't need a heavy promotion. Make sure you have cleaned up your contacts and networks. Create a goal for 2015.

Focus on those who can help you more rather than those who will just spam you. They say that blogging and social media is still the key for online marketing success. And we will be looking forward for more effective practices and transformation.

Inspired from this article,
http://www.thesempost.com/looking-crystal-ball-8-predictions-seo-2015/

Saturday, December 13, 2014

Diagnosis: SEO Failure - Who is liable?


Note: This is base from a true story :)

There are many reasons why SEO campaigns fail to achieve their goal. But first let us check what happen and analyze each situations.

Case #1
Client side:
We are not comfortable with the website we are running. We want to change everything from domain name, website platform, etc

SEO side:
Knowing that major overhaul of a website takes a while for you to organize everything. As an SEO:

List down all important matters about the website
Check all keywords, if they rank well in previous sites or retain them
Critical phase would be, losing all ranks and traffic

Horror story: 
The client wanted to change the domain name again and wanted to retain the contents and keywords. Go out and figure what will happen next.

-- All Efforts lost. Back to zero gaming in SEO.

If your website has been optimized and doing pretty well in some of your keywords, make sure if  you decide to overhaul the website -- optimize the pages as well. Another thing is, sit down with your developer and marketing team - discuss the importance of each revisions and make them aware what are those things you need to implement.

Case #2 Leads not converting
As an SEO, after optimizing the website the next thing to do is to market your website. You brought leads and then none of them converts.

Issue: The product you're endorsing is not convincing enough. Review your products and re-program your benefits.

If the one who markets your product don't possess the ability to convince the users to convert them to purchase, then, you will lose the opportunity. Make sure the person you delegate have convincing powers and never leave a conversation with a hanging answers of -- we don't know, we will try, we don't have money.



Case #3 - SEO cannot fix everything
The nightmare begins when client asked you "why they don't see their website in search results?"

Thinking, the site was launched two months and Google has constantly updating. Your keywords are too competitive. And what the client wanted is a nightmare.

We are not magicians, if the client is unhappy with the results - they will consult another SEO agency/person...and for the other agency, who will salespitch the client will say "we can do better"...losing an account is not the end of it. Let them go, and move on. If you feel betrayed and client's attitude drains your motivation, it's about time to leave them. Who knows, a better opportunity is waiting for you.

reference:
http://searchengineland.com/10-things-most-seo-consultants-hate-151070

Thursday, November 27, 2014

Mobile App Analytics Fundamentals - Register Today!



Designed to help mobile app developers and marketers understand how to use Google Analytics to make their apps more discoverable and profitable.


The community-supported version of the course will be available from November 18, 2014 through December 11, 2014. After December 11, 2014, students can still complete the course material at their own pace, but will no longer be able to earn a course certificate of completion for their participation.

source: FAQ

Register Here:
https://analyticsacademy.withgoogle.com/course04/course

Monday, November 17, 2014

Smart Entrepreneurship: To Hire or Not to Hire Friends

When it comes to hiring friends, most employers often become hesitant. On the employer’s part, it is quite hard to manage and protect the friendship while still incentivizing task flow.

An expert in in the business industry shared his own experience with his friends and family relatives who are likewise become his colleagues and partners in business. His experience is quite good. For him, it is a common sense to do business with those you love and trust the most. He believes that if your values and home and in business or work are the same, there is nothing to fear.



However, not all people might disagree with the idea of hiring friends in business because not every friend is the right friend to hire.

Here are some of the things to consider before making job offer to a friend:

Hire Good Family Relatives Only

The success of business lies on the people you hire. A business expert suggested one important hiring philosophy, “One great person is equal to three good people” when it comes to business productivity.

Apparently, the same philosophy applies in every hiring situation – even when hiring family and friends. Come to think of it, if you hire a great person, there is nothing to worry about being slacked off. Also, you won’t need to provide extra incentives for them to work hard. In fact, they will be very passionate, so energetic and eagerly fanatical about the business and their contribution in growing the business and bringing it to success. It’s a guarantee that they will work even harder for the company.

Open Connection

One of the basic foundations in many companies is leadership. However, there can be no leadership without trust, and there can be no trust without open communication. Experts claimed that when hiring a friend, it is most important to set clear expectations for productivity right from the start and discuss what success looks like after setting your specific goals. This is to ensure that there should be a mutual respect and understanding between the two of you.  

Once in a while, be sure to have a “touch base” meeting to discuss each employee’s job performance. During the meeting, encourage them to share any challenges, queries and concerns that they encounter with their tasks and with you as well. Doing the same on a regular basis is recommended particularly in young companies.

In addition, it is also advisable to conduct a formal every other month, six-month and annual performance review.

Work and Play

That overwhelming emotion of having someone you already like and respect as your business partner is an awesome feeling. But don’t worry, as an employer, you don’t really have to draw a clear line between your personal and professional relationship in order to keep both worlds healthy. It’s just a simple logic, if you love what you do, then hiring a friend doesn’t always mean you’re driving each other apart, but instead, you are strengthening and deepening your relationship.

RESOURCE: http://www.entrepreneur.com/article/238796 

Saturday, November 15, 2014

How to manage online promotions during Holiday

"Ber" months or the last quarter is the busiest (do you agree?). People are outside. Decorations are sparkling. Sale is a sure winner. Traffic is everywhere.

But what comes into our mind is -- how can we manage all these activities because we don't have enough time! (time pressure).



PLANNING
Make sure you list down all important activities and mark it on your calendar. Set a reminder about each activities. Going out? Pretty sure you have your ETA. Don't be late. Traffic is your best enemy.

HOLIDAY KEYWORDS AND PHRASES
Just like "greeting cards," feel free to use any holiday keywords like "Christmas treat, holiday spree, Christmas on a budget, Christmas sale, etc" Search for top holiday keywords and mix it with the brand or if you have a particular campaign, or making a list consider the keywords "best holiday deals, gifts for him or her, top Christmas wishlist, Toys for Christmas, etc."

Save those keywords in excel and list down each new keywords you would like to target.
Don't be too generic or else no one will read your post.

BUDGETING
If you wanted to experience a different approach, try those holiday deals or packages offer by hotels and restaurants. I am a big fan of Christmas bazaars. I managed to go to each different places every week just to experience and see what they offer. Finding rare stuff on each bazaar is awesome and eating special holiday foods too! Make sure you bring a lot of cash some don't accept credit cards in small bazaars.

If you are on a low budget, attend those "free Christmas events" like Christmas tree lighting ceremony, Christmas programs in your community and  malls. Because it's free, expect huge crowd of spectators. If you know someone who organized the event, ask for a VIP seat (in a nice way, don't threat them) LOL

POSTING
I know you have set of reunions, get together, family gatherings and your  calendar is full of outside activity. Thinking of how you can able to publish your post...hmmm, it's 2014 --- go mobile!

If you have gadgets like tablets or mobile phones that has an ability to publish articles, then, bring them with you. Or worst, schedule each posts and automate them. Don't commit yourself to get online 24/7 (nerd!). Have fun and go out, it's holiday.


Hmmm, I think those are just things we need to consider in beating the holiday deadline. Always remember that we have the right to enjoy this season. Don't delay your posts and inform everyone that you are having a good time.

If you have more online publishing tips this holiday, feel free to post your comments below!

Have a White Christmas, everyone! (I'm not dreaming anymore, lol)



Friday, November 14, 2014

Accepting Paid Links on your blogs? Be careful


I'm analyzing the email posted on this blog post and thinking what went wrong and Why received a big Slap from Google.

1. The message says, directly link with us and we'll pay you.
2. The content they wanted is just simply review or neutral which is vague. Literally, we can simply create a 200 blog post of review by reading other people's review on some travel websites (LOL).
3. the byline "brought to you by...blah blah blah," forcing you to create this phrase that looks like a paid posting.



Okay here are some of my tips to get rid of this and take extra measures when accepting projects:

1. Say NO and justify your reason.
Honestly, I declined so many blog post reviews offered by different brands because I don't feel it will boost my blog. I wanted a hands-on experience on every product, events or activities. I'm no longer an active blogger, so, don't offer me such kind of thing unless we're super close --- I can consider by inviting other people to test it and conduct a study to create a blog post review, otherwise -- STOP EMAILING ME!

2. When linking, I've noticed bloggers just shoot the link in between of each of every paragraph. We can't help to mention the brand every now and then but be careful, as algorithm changes, your brand may get affected easily. Why? because it looked like a spam blog post. Imagine, each of sentences this "brand" name is mentioned. Can't you think of a better content to write? (sounded like a tape recorder...playback and shuffle to repeat!)

3. Banners are scattered.
Your blog is not a wheel of ads that changes from every seconds, your blog is not a billboard too. If someone offered you a banner ads campaign, make sure it was placed accordingly. Do not overlap your banners. Banners can be place above your page (headline), left or right side (vertical) and every after post (in between if you know CSS). But never place ads floating on your blog. It will irritates your readers and will just hit the "X" button.

4. Press Releases, just copy and paste - done!
I am also lazy sometimes so I just copy paste and then publish every Press Releases I received. Guilty, and realized it was wrong. Create a summary before you publish the Press Release. Sometimes, I just linked it to the original PR from their official site. If you're lazy, then, that's fine. It's your choice. But make at least 2-3 personal posts in between.

Now, I just trash all those PRs I've received from my inbox unless we're friends, PR with a purpose (charity events, humanitarian activity, volunteering, learning venues, etc) or send me a product to review (ahem, someone else will review it on my blog).

To summarize everything, let us be careful in choosing article projects in our blogs. If you think "sports" is not your forte, then, don't write it. If you blog about "gadgets," stop being a "food" critic. If you blog generally about everything, categorize your posts per niche. Proper labeling will help your readers to select the articles they would like to read.

Happy Blogging!

reference:
http://searchenginewatch.com/article/2378978/Should-Hotels.com-Get-a-Google-Slap-for-Soliciting-Paid-Links-From-Bloggers

Monday, November 10, 2014

For Business Starters; The Most Important Characteristics to Look For When Hiring

Business starters face a lot of challenges in hiring. Usually, new companies often compete against billion-dollar corporations for quality talent. The compensations that these giant-companies can offer far beats what is being offered by new companies.

Definitely, every business wants bright, dedicated team members who will abide with the company’s mission and will work hard to fulfill that mission. New companies need to search, however, talented folks who might not fit the classic rot in the sense that market leaders expect.



The good thing here is that new companies should be aware that higher education and prior work experience at premium-brand companies aren’t the most important characteristics when building up a team. New companies must search for individuals who are willing to work for lower pay who have potential for remarkable growth, both for themselves and their employer.

Well, to find a diamond in the rough, finders have to become skillful at spotting important characteristics to look for when hiring employees for a business startup.

Here are few of the most important characteristics to look for your first team: 

Curiosity

Filling up your company with intellectually curious people pays a lot of dividends. Curious individuals are definitely the best kind of team to have around the company since they challenge each other and the firm itself to continue rapid growth and advancement of new skills. In addition, intellectually curious people are fun to be around.

Curious people are often unique. They always think outside the box. Don’t be afraid to be challenged by such people.

Competitiveness

Competitive people are perfect match for young companies because they present hustle, joy and determination. Competitive people aren’t afraid to work hard to reach their goal and when hindrance strikes. It is natural in their character to swipe off themselves and their company as well and move forward.

Usually, most business starters seek out athletes or people who are into sports. Competition in sports is very similar to that in business. Both worlds require careful preparation, goal setting, mental skill, respect for the competition and flexibility. It is great advantage for big companies in the industry to have athletic employees who love winning.

A lot of young companies benefit from having competitive players in their team.

Integrity

More than being intelligent, apparently, the most important characteristic is integrity. Without integrity, it is easy to say that a company has a lot people smart and competitive people who are ready to kill the company as well. Although smart people may put the business in a pedestal, they may likewise cheat or steal from the company.

Here is one tip for new companies to find an honest person, during the interview ask the candidate this question, “Can you tell me one thing about yourself that if I knew it, it would cause me think about whether I should hire you or not?”

Definitely, the answer to that question will tell everything that business owners need to know about a candidate’s integrity. In addition, the question will tell volumes about the candidate’s openness, humility and self-awareness, which are all important character traits of a person particularly when in a workplace.

Having employees with the above-said character traits can put any young business in a good position.

It may take some time to unveil these diamonds among the stones, but absolutely it is worth waiting for.


RESOURCE: http://www.entrepreneur.com/article/238757

Friday, October 24, 2014

Researching for Keywords? Here are some tools I recommend

Keywords has been a part of our daily lives. We struggle searching for "perfect term" to use so that our site will get notice easily. It can be an eye-catching phrase or something that mostly used by searchers.

In our world of SEO, we deal with two things before we start our website: know your major and minor keywords!

Image from Search Engine Journal


Since some of the Search Engines keep on updating their algorithm, we got lost and those keywords we "stuffed" or "inserted" were banned and slapped our website which is very painful to accept thinking how are you going to cope up with the changes.

Think of at least 10 important keywords you have on your mind and list them down (seriously!) then, consider adding your brand as your keyword on your list and some long tail keywords that are 3-5 words (that long! why? because users tend to search in a form of question or phrase!).

If you are working for a client and they wanted you to present your keyword list, the first thing you do is to search those terms related to their website through the use of keyword tools that are available online.

So what are these tools?

Google Adwords Keyword Planner - Make sure you have access to Google Adwords to perform keyword research. This is a great tool for searching keyword volumes, traffic and cost.

Google Webmaster Tools and Google Analytics - If you don't have Adwords account then go to your Google Webmaster Tools and Google Analytics, try to see which keywords do mostly users searched online. Consider those keywords in terms of number of visits, bounce rate and which pages of your site uses those keywords.

There are other tools aside from Google, like Wordstream, Keyword Spy, SEO Book, SEMRush, MajesticSEO, and a lot more!!!

Reference:
http://www.internetmarketingninjas.com/blog/search-engine-optimization/12-free-keyword-tools-replace-googles-keyword-tool/

Thursday, October 23, 2014

Inbox: The future of EMAIL


Now you don't have to create an alibi if you didn't receive or read your email from your prospect clients.

Presenting INBOX, GMAIL's innovative way of managing your emails. At last, I can finally optimize my messages and get virtual without opening my laptop.

Watch this video to learn more about INBOX



Send an email to inbox@google.com to request your invitation

Twitpic has no savior. Goodbye.

If you have Twitpic then, you have few more days to say Goodbye to your friendly photo sharing tool in Twitter.

Start exporting your photos!




http://blog.twitpic.com/2014/09/twitpic-is-shutting-down/ 

Wednesday, October 22, 2014

Open2Study: Online Advertising (Module 1 & 2)



We are currently enrolled in Open2Study's Online Advertising course. This is FREE learning opportunity for you to discover how online advertising works. There are 4 modules in this course and we are going to provide a summary on each module.

Also, you can take the Assessment test and earn a learning certificate! Please take note that the certificate is just for your own reference.

Enroll today at:
https://www.open2study.com/courses/online-advertising

Module 1.
Topic 1. Evolution of the Web

  • The Web is ubiquitous to consumers today and it has had one of the highest rates of adoption of any medium in history.
  • Technology is making life more comfortable and become simpler and simpler to us to use.
  • Tim Berners-Lee  was Physicist and wrote the first protocol for what became the World Wide Web.
  • In April 30th 1993 the protocol and the system that had previously been used in the Academic and military world became free and available for everyone.
  • In 1993 CERN institute help to build the Web.
  • In 2008 Mary Meeker an analyst at Kleiner Perkins Caufield Byers  predicted that by 2014 are the world’s primary internet access would be through our mobiles.
  • HTML  is the language of the Web. Stands for Hyper Text Markup Language.
Topic 2.  Commercialisation of the internet
  • Publishers sensed the opportunity to start monetise audiences wherever consumers go somehow throughout history advertisers have found a way to follow consumers.
  • It was traditionally media companies who were already obviously in the media and advertising space that put together some of the first commercial offering on the web.
  • Ziff Davis is a print publishing company and to their credit they saw the opportunity to create online platforms for their readers and their profound vision that suppose someday our readers are able to buy computer equipment on the internet.
  • Hotwired was another early website and the first banner that ran the web. 
  • Nestcape was an early portal.
  • Pathfinder was the product of time warmer.
  • Search was one of early application on the web and it became quickly commercialised some of the first players here were Yahoo, Alta Vista, Excite, Infoseek etc . 
  • Google is a household word.
MODULE 2

TOPIC  1.  Evolution of the standard online and Units

  • Tower - One site that had a vertical unit and had particular measurement.
  • Skyscraper – the same sort of vertical placement and it would have a little bit different measurement.
  • Leader board – is a big horizontal shaped ad that generally runs on the top of pages of web sites. This unit is 228 pixels wide by 90 pixels high.
  • Medium Rectangle – it looks like a square and used to ca it an Island but now its been standard sized into medium rectangle 
  • M-Rec – the acronyms and nicknames for medium rectangle.
  • Is 300 pixels wide by 250 pixels high.
  • Wide Scraper – the vertical banner that generally runs along the margin at a page and that it has been standardized.
  • A wide scraper is 160 pixels wide by 600 pixels wide by 600 pixels tall
  •   468 sixty banner – we still have in some cases but interestingly VIAB has officially retired because its not commonly used across websites as it once was.
  • The standard banner is 468 pixels wide by 60 pixels high.
  • Ad units online measured in pixels and a pixels is the smallest graphic unit used by designers.


 TOPIC  2.  Innovation Formats

  • The things that nearly killed the early online advertising industry were pop-ups.
  • POP-UPS those annoying boxes that we still see them today in a separate browser over the pages content that you’re trying to look at.
  • IAB made some way to put some standard around pop-ups that have to be designed so the user had to initiate audio and video. There had to be away for users to close pop-ups down.
  • It is important to say that the IAB be not only was regulating what advertising could look like and sizes and names but they also take into account usability and the user experience.
  • Rich Media is most of the advertising that we see out on the web today and it includes things like audio, video, interactivity and share ability.
  • OTP is a type of rich media that acronym stands for Over the Page. 
  • Similar to the pop-ups that we just described.
  • Doesn’t open a second browser.
  • They generally designed more in line with keeping with the context of the site that they are popping up on.
 
 Advertiser use advertising over the page because it s gives big impact.
  • Expandables is another type of a rich media. 
  • Generally run from medium rectangle or M-rec units.
  • The user is in control.
  • The ad doesn’t expand until the user mouse over it.
  • It expand outside of the medium rectangle space to take up sum up the space on the web page.
  • Polite banner is also a type of rich media called polite because
  •  it may have a lot of data 
  • a lot of information in it that takes up a lot of bandwidth or space 
  • all of that is politely loading in the background while the ad has appeared on the screen.
  • Have a leader board 
  • The first image displays 
  • There could be tabs along the leader board where the user chooses to interact and see more information.

Summarized by: Leci

Accept it or Not - Google PageRank is USELESS

I know you are very much excited whenever Google announces there is a PageRank update and you kept refreshing on your toolbar to check if you either ranked higher or Google hates you so they gave you a gray colored toolbar.

I am once became a PR3 blog and so proud of it. Later on, I was infected by malware and I have no choice to force cleaned up my blog and start over again. Painful, it is. yeah, that's life in cyberspace either someone will mirror your blog or got injected with malware and shut your blog down for a while.

source: http://honorcoders.com/wp-content/uploads/2012/11/google_pagerank10_sites.jpg 


Then, the battle of what is the relevance of PageRank in every business. I saw some sites that ranked higher than me but hey, check them out and you'll find some hidden links those paid links that are invisible to our eyes and only FEW TALENTED  experts (ahem like us) will recognized it upon our investigation hehehe then, Google slapped some sites that have massive links on their pages. They suspected these are paid links because Google can trace the behavior the way you injected it on each of your contents. Bang!

So, Are you happy that Google PageRank is dying? What are your thoughts about it? Tell us more by posting your insights on our comment box.

Reference:
http://searchenginewatch.com/article/2376451/PageRank-Dead-What-Will-Replace-the-Green-Standard

I'm back

Hello Everyone. It's been a while since I've updated this blog and I almost buried this on my dashboard.

Because a lot of things happened to me during those years like career change, I migrated to another planet and so forth... I never failed to share some tidbits and techniques in SEO, PPC, Social Media and even in blogging.

So since I wanted to encourage everyone to learn more about Digital Marketing, Analytics, Media Campaigns and many more...let us join forces and help other people to learn about these stuff because they are now important in our daily lives (Hello Facebook!).

Just keep on visiting this blog and expect a blast from me because I wanted you guys to discover the importance of enhancing and optimizing your website either for personal use or business.

I'M BACK.....WITH A VENGEANCE, Hashtag #SEO LOL