Tuesday, December 13, 2011

Dealing With 404

For many web users, the most irritating instances are when you encounter a 404 error. This means that the page you are eagerly anticipating to read isn't there, and it will definitely ruin an otherwise good session. However, it is not only the end user who will find this one very annoying.

For webmasters, complaints of 404 error from users is definitely a headache. Not only does this mean that there is a major problem in your website's design, but it will likely draw irate customers and precious traffic away from your site. Thus, you need to deal with them the moment initial complaints of 404 errors comes in.

One of the first things that you can do to minimize 404 messages is to ensure that your site has a good link structure. Make sure that all your links do go somewhere. This means that you will have to check that each link you make actually work and you also need to fix broken links fast. The links themselves should also be intuitive and tell the user where they will exactly go. Also make sure that the links you use are apt for the search terms that your visitors will likely use.

Sunday, December 11, 2011

Some Useful Tips To Get One Way Links

One of the most important tasks in maintaining a website is getting links. After all, how can you expect a site to be visited by more people if you don't have links. And besides, these links do mean a lot if you want your site to be more visible in the search engines.

Here, you would often want to get a lot of one way links. These are the links that lead into your your pages, but not out of it (as opposed to reciprocal links, where you need to provide a link out of your site). Since there is no way out from these links, they help direct more traffic into your site, which will definitely help in pushing it up. However, as it turns out, getting these links are by no means easy. Sites, especially the high ranking ones, won't be willing to give out such links, as these would draw precious traffic from them.

So how do you get those one way links? One way that you can do this is providing some sort of content that will certainly get people going into your sites. The idea here is come up with something that will catch the attention of your visitors such that they will be the ones to spread the word for you.

Friday, December 9, 2011

Which Link To Choose

Link building is considered by many SEO experts to be one of the best ways of drawing traffic to your site. However, it can also turn out to be the hardest one, as the whole process can often take months for you to work on. And often, despite all your efforts, the links that you built will often still now be drawing in traffic.

So, how do you go with your link building to ensure that you get your desired traffic? Perhaps the first thing that you need to do here is to determine which type of links that you would want to go for. There are actually two types of links that you can go after here. Each actually has its own value for your site, so you can't easily discount one for the other.

Reciprocal links are the more common links that you will get here. With this one, you have to provide a link to a site first before it will also link with you. This one is fairly easy to receive, since the linking site will also get something in return (an inbound link to them), so they will actually give in much quicker to your request. However, the catch with this one is that it can also easily draw away precious traffic from you, especially if the sites that you have reciprocal links with are more popular than yours.

Wednesday, December 7, 2011

Quick Ways To Pull Off Links

One of the most important things that you need to do when promoting a site is getting links. This one will not only give you the traffic that you need, but will also give you the visibility that you want, as it will help you get a higher rank in the search engines. Thus, a lot of work is put into building links to a website.

However, often, even with all the efforts that you that you put in, you still can't seem to get any links. Since many websites today are very wary of those who are seeking to get easy backlinks, they are pretty much familiar with the common methods employed by these. Thus, in order to get the links that you want, you need to be a little bit more creative and think of new ways to convince others to link with you.

One of the best tricks that you can get links to your site is for others to actually talk about you. Indeed, once people start mentioning your site, they actually have no choice but to link to your site and bring traffic in. however, while this one is a great idea, this is actually far from being easy.

Monday, December 5, 2011

Marketing In Social Media Sites

One of the biggest things that probably happened in the online world to date is the emergence of the social media phenomenon. Indeed, people from all walks of life have embraced this one as part of their online lifestyles. And businesses are quick to notice this also and has begun using it for their own purposes.

However, before you join in on this one, you need to think first of the real pictures. Of the many companies that are using social networking sites for their businesses, only a few actually made it big here. The many others often have to contend with only a dozen “fans”, “friends” and “followers”. There are even some companies here that don't have even a single page view for months.

Saturday, December 3, 2011

The Reality Of SEO

The work of search engine optimization has often been considered by many in the online business as the biggest thing that happened ever since the web came online some twenty years ago. Indeed, it has been hyped such that many consider it to be larger thand life. This has also led to the rapid growth of the industry.

However, despite all the glitz and glamour that has been accorded to it, there is, in fact, very little that many people outside the industry know about it. And the truth of the matter is that it might not be as perfect as it seem. And as you go on further into the world of online optimization, you will soon find out that it is actually a harsh world for those unfamiliar with it.

One of the first thing that you need to understand when it comes to SEO is that it is never easy. Though many companies will guarantee that they can get your site on top of the rankings quickly and easily, this is nothing more than marketing fluff in order to entice you to get their services. The truth of the matter is that there are actually a lot of work to be done in order to increase a site's ranking. In fact, it might actually take up to three months' worth of work just to increase a site's ranking by even one level.

Thursday, December 1, 2011

Getting Ahead In The Rankings

Almost everybody in the internet marketing world know that getting on top of the search engine rankings is important in order to make it big here. And all of them also know that this one is definitely not as easy as it seems. And so, the question arises: what's the best way to get to the top of the rankings?

So, what is it really? The truth is, there are actually many ways for you to go in order to get a number 1 page rank. However, one thing that you need to take note is that, while some of these ways will work for your competitors, there is not always a guarantee that they will work for you. But that doesn't mean that yours is a hopeless case. In fact, with a few simple techniques, you can actually get past them easily.

But before you devise your own strategy, you need to know that it would be a good idea to study your competition first. Sadly, this is the one that is most often forgotten by new online businesses who simply rush in without knowing. Specifically, what you want to know about your competitiors' sites are their age, page rank and links. You also need to know the keywords for which these sites have high ranks. In other words, you need to do an extensive competitor analysis and keyword research.