Thursday, November 24, 2011

Google Chrome: Changing The Landscape

Ever since the Google Chrome browser was first announced in 2008, many SEO specialists have voiced their concerns about it. After all it is a browser that is made by the same people who made the most used search engine in the world today. This combination, optimizers say, will definitely have a great impact on their work.

Now, two years later since it was initially released to the public, the SEO community is still asking the same question. What's its effect on the field, or better yet, did it had an effect after all? And in the two years that have passed, many new questions have also begun popping out.

One of the biggest fears of many SEO's back then was that simply because it was made by Google. They argue that since it is made by the same people that made Google, it is likely that the browser is tailor made to display only those sites that are affiliated only with the search engine. Google was then quick to allay these, saying that they do not intend for that to happen.

They also assured that the introduction of the Chrome to the market will not affect the ranking algorithms used. However, some SEO's contend that some of the Chrome's features do have an effect on rankings. One of this such features is Google Suggest, which was introduced at the same time as the Chrome. Google Suggest is basically a service that suggests sites, based on their rankings in Google, for the keywords queried in by users. When this is integrated into Chrome, high ranking sites have an even greater advantage, as the feature can easily get people to them.

On the other hand, many web developers have also voiced their concerns over the added burden of coming up with sites that will run on the Chrome. As it is, before Google released its own browser, web designers often had difficulty in coming up with site designs that will run in many of the major browsers (Firefox, IE, and Opera), mainly due to compatibility issues between these. With the introduction of Chrome, site managers now have to deal with making sure that their pages will also run properly on that browser.

Google's respond to this is rather very radical. It actually released the program's source code to the public, making it an open source project. Now, not only will third party developers be able to come up with new features, site developers will actually know what makes the Chrome tick. This way, they will be able to build their sites around this one much easier.

Google is still barely just two years old, but it was undoubtedly able to get a hold of user market. However, it is still too early to tell whether or not the browser will drastically alter the face of search engine optimization. We'll have to wait and see what new things come out of it in the future to decide.

1 comment:

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