Tuesday, June 7, 2011

Regulating Your Bounce Rate

When optimizing your website for search engines, there are many factors that you need to closely monitor. One of these factors is the so called bounce rate. “Bounce what?” many of you might likely ask. Indeed, not a few are rather confused by the term.

So what is bounce rate? In simplest terms, it is essentially a measure of how many people are actually engaged in exploring your site. In a more technical definition, it is the percentage of visitors who immediately exit your site for another right after seeing the first page they accessed (hence the term “bouncing back”).

Quatifying this definition, a site with a large bounce rate means that many people are immediately leaving it. On the other hand, having a low bounce rate means that most of your visitors are actually heading to other pages in your site aside from the home page. Low bounce rates are favorable over high onces, as this means that a large amount of traffic are getting into all parts of your site.

There are actually several ways that a visitor can bounce back from your site. The most common of these is the viewer simply hitting the back button to leave the site. Another is by entering a new URL while on your page. Though not that common, ads on your pages can also contribute to your bounce rate increasing.

So how can you improve your bounce rate? Analyzing the traffic that comes and goes into your site is the first step you need to do on this one. You need to look into the sources of the traffic that is going in. The keywords that are used by your visitors is a good indicator of this one. Basically, if a particular search term produces more bounce for visitors, it means that one is not that relevant to the content of your website. Thus, you can narrow down the set of keywords that you need to optimize through determining their bounce rates.

Another part that you might want to look into is the exit pages of your vitiors. Here, a large bounce on particular pages indicates that these need to be reworked in order to attract visitors. This goes along with the keyword analysis that is mentioned above.

Once you have completed your analysis, then it's time for you to work on improving the bounce rate of your site. There is really no exact way to go along this part, as the solution that will most likely work will depend on the outcome of your analysis. Also note that this is not a one stop process, as your bounce rate will greatly vary during the course of your site's term. Thus you need to closely monitor it and make the necessary adjustment regularly.

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