Sunday, June 5, 2011

Doing Site Analysis

It has been said over and over again by many experts that, in order to make it big in the online world, you need to have a good website. However, putting up a site is not only about coming up with a great liooking design. In fact, there are many things that you need to after you have put your site online in order to make it even better.

One of the things that you need to work on when maintaining your site is site analysis. Site analysis is basically studying the activities that goes within your site and monitor its performance. This one is important so that you will be able to know if your site is doing well and determinne the possible things that you can do to improve it.

The main aspect that you need to look into is the traffic that goes into your site. You need to study from where this traffic is coming from and where it goes. You also need to determine where the traffic is actually going in to your site.

Keyword research is also important during site analysis. Here you need to study the search terms that your users most often use in order to get to specific locations in your sites. Once you have determinined these, then you can narrow them down in order to target the words that will give you the best results.

Alongside keyword research, you also need to study the traffic that comes into each of your pages. In here, you need to determine which ones are the most visited and which have the least traffic. Another thing that you want to study at this phase is the so called bounce rate. The bounce rate is simply the number of users who leave your site. This one is very important in that it will help you in determining how much your site is able to hold your audiences.

Aside from the above, there are still a few more facets of site operation that you need to look into when doing analysis. And because of the voluminous data that you need to study, doing a site analysis report can be quite laborious. However, there are plenty of tools at your disposal for the task.

Google Analytics is perhap the most popular of the bunch of site analysis tools out there. It is also for free, so you can easily make use of it without extra costs. And since this one is powered by Google, it will provide you with a comprehensive set of data straight out from their servers. These are also arranged an organized manner, making analysis much easier.

Take note that site analysis is not a one shot deal. You need to perform it regularly in order to better see the results of your work. So it would be a good idea to allot some time to it.

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