Wednesday, January 5, 2011

Building A Well Rounded Backlink Portfolio

The best website didn't become the best just by the on-site optimization. Popularity measures how great one's site is. And before you can get visitors or traffics, it is the other relevant sites who will judge if your site is of good quality. Site that are directed towards yours are called backlinks or inbound links. These type of links are very important for search engines, especially for Google because they give more credit to websites that have a good number of quality backlinks. Search engines are using the contents of a site, including the inbound links, in finding search returns for user searches. If they find your site very relevant, then you might find it on the top of search results.

Link building is what you call to the process of getting links or providing links to other. There are several tactics you can use to earn links. By continuously using them, you are sure to gain quality backlinks. These tactics include article writing, directories, local links, industry/keyword specific, blog links and social links.

Article is one of the most common used link building tactics used by SEOs. All you need to do is write a relevant and worth reading article content. It must be related with your site. Then after that, you can submit to many article submission sites on the web. Some are free and some are not. On your biography, you tell a little about your yourself and what you are doing. By putting in the proper keywords, users may come across your article, which can lead to a visitor or conversion.

Directory submission is one of the oldest methods used by search engine optimization specialists. And also it is a tactic where backlinks are easy to find. There are hundred of directory submission site on the web, you can submit for free or with cost, some require registration and some do not. Provide the title of your site, URL, description, keywords, your contact name and email, then that's it. What's left for you to do is wait for other site roll into your site. Another advantage of directory submission is the idea that other directories will allow you to use your website as the anchor text for the link coming back to your site.

Local links is another way for you to find quality inbound links. You can get local links from search engines like Google Local, Yahoo Local and Bing Local Listings. You can build a credibility within these search engines which will eventually mean your site is a legitimate business, something that other link builders are looking for.

Industry/Keyword Specific is a strategy where you can get some of the most powerful relevant links on the web. This is by locating websites, blogs or forums that are specific to your keywords. One of the easiest way to do this is through competitive backlink analysis. Just find sites that are linking to two or three of your competitors and go out and obtain those links.

Blog Links are links that come from related blogs. You just need to find those blogs and request for a link. Guest blogging is the process of building relationship with other bloggers to make them see your content.

Social Links is categorized into three. They are social bookmarking, social profiles and social blogging. This is probably the most remarkable trend for SEO this 2010. All you need to do is establish an account on social communities where you can share the same thoughts and interests. Social media will be the best tool that a website can use since there are more people subscribing into them than directly making their searches on the search engine. Examples of social bookmarking sites are Digg, Hubpages, StumbleUpon, Squidoo, etc.. Facebook, Twitter, MySpace ad LinkedIn are examples of Social Bookmarking Sites.

1 comment:

  1. Link building is definitely an important part of any SEO campaign. Thanks for sharing these tips.