Monday, January 10, 2011

Using Long Tail in Paid Search

Long tail is a type of statistical distribution where a high-frequency population is followed by a low-frequency population which gradually tails off. In keyword research, it is the expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations o the keywords and relevant phrases. Long tail is said to be very useful for SEO and internet businesses. Users search on the internet through phrases. If websites will take advantage of this, they may get significant traffic. They can do this by adapting long-tail keyword research.

Conversion will go higher through a well-studied long-tail keyword research because people who are making long-tail searches are arguably further along in the buying cycle. With this at hand, long-tail has become the most effective method or trend in internet marketing, especially in paid search or Pay Per Click (PPC).

Wednesday, January 5, 2011

Building A Well Rounded Backlink Portfolio

The best website didn't become the best just by the on-site optimization. Popularity measures how great one's site is. And before you can get visitors or traffics, it is the other relevant sites who will judge if your site is of good quality. Site that are directed towards yours are called backlinks or inbound links. These type of links are very important for search engines, especially for Google because they give more credit to websites that have a good number of quality backlinks. Search engines are using the contents of a site, including the inbound links, in finding search returns for user searches. If they find your site very relevant, then you might find it on the top of search results.

Saturday, January 1, 2011

Ways to Increase the Efficiency of Your SEO Team

Search Engine Optimization includes several tasks that a single person cannot do. That is why you need to build a team to reach a certain goal. It is the closest thing to success when it comes to internet marketing. Each members have their own roles to fulfill. Each of them are designated to tasks of their expertise. And while working on their own assignments, no one should forget that they still need to communicate to other members. Because SEO is a continuous project, it should be done with constant team effort, from start to finish. The success of a project is seen not on the success of a single member, but by the whole team. So when everything turns out less efficient, it's time to do something.

When your SEO Team is not performing well, there are still a lot of things that you can do. Here are some way for you to raise the efficiency of the group and keep success in a shouting distance.