Wednesday, October 6, 2010

The Power of Google Analytics

Many SEO company use Google Analytics to track down their website's visitors. They believe it can give them the fastest and most accurate results, which is essential in the flow of their jobs.

Generally, Google Analytics is a product of Google whose main purpose is to generate detailed statistics about the visitors of a certain website. There are so many website statistics service, but GA is used by 40% of more than 10,000 most popular website in the world wide web. It can track visitors of referrals like search engines, display advertising, pay-per click networks, email marketing and digital collateral such as links within PDF documents. By getting an account at GA, users can now review online campaigns by keeping track of landing page quality and conversions. Conversions are called goals. This is what a professional SEO's are working for. They need to work their goals. And they can do this better if they will have a detailed stats about their site. Goals include sales, lead generation, view of certain pages and download of files. Using this can also make you determine which ads are performing and which one is not. You can also identify which page has the
poorest performance using funnel visualization. It also have advanced features including customer visitor segmentation.

And before 2009 ended, Google added new features on this service. These features just made the already effective Google Analytics more helpful for many SEO marketers.

What we are talking about here are as follows:

* Expanded Mobile Reporting is something that lets you track your mobile websites performance through your iPhone or Android phones. It lets you track non-Java-Script enabled phones as well.

* Multiple Custom Variables lets you customize Google Analytics for collecting unique site usage data. It also lets you define and track visitors based on various attributes – visitor, session and page-level.

* Advanced Analysis Features can make you find deeper meaning into your Analytics data with pivoting, secondary dimensions and advanced table filtering features.

* Analytics Intelligence with Custom Alerts lets you monitor your site’s data patterns on a daily, weekly and monthly periods. It brings up significant data trends and insights and lets you create custom alerts for monitoring site dimensions and metrics.

* New Version of The Analytics API - For this new feature, Google is being a tease. A bigger announcement would come later this week, but they offered up a hint: support for advanced segmentation.

* Annotations- If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip - and others can respond when they check the analytics on their end.

* Share Advanced Segments and Custom Report Templates - allows you to share URL link for Advanced Segment and Custom Report to any Analytics user. This will import the pre-formatted template into the person’s account.

* Expanded Goals and New Engagement Goals – lets you track site conversions per up to 20 goals. It also measures user engagement and branding success through Time on Site and Pages per Visit.

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