Thursday, December 30, 2010

Dealing with Landing Pages on SEO

Landing pages is one of the most important part of creating a website. Of all the pages, it should be the one with high ranking since it is where the most significant information of your website will be found. Landing page is where most of the problems by SEO occurs. Usually, they tend to overwrite or overlook the way they create their landing pages. As a result, they loose the supposed visitors or potential conversions. It is something that search engine specialists should concentrate at because landing pages speaks of the quality of one's site. If the landing page is wrong, then the website is poorly optimized.

There are two type of landing pages, one is the reference pages and the transactional pages. Reference pages are the ones that are favored by the search engine and transactional are favored by those who want to make money online. And when dealing with search engine, you should settle for reference pages. First is that it is free, and second, it is easy to cultivate.

Saturday, December 25, 2010

Search Engine Optimization for Visitor and Google Simultaneously

In creating a website for your business, search engine optimization is the best that you can turn to. That is if all you want is great number of visitors in a very affordable method. SEO is the process of improving the volume or quality of traffic to a web site from search engine via natural or organic search engine results. With this fact at hand, we would arrive to the idea that our pages should be working in line with the search engines, the most notable one is Google. But this should not be done all the time. Because sometimes, the visitors demand for some things. A web site should be optimized in accordance with the wants or needs of the visitors. Now, does this sounds trouble for you as an SEO?

Monday, December 20, 2010

Evaluating an SEO

There a lot of internet marketing experts saying they are the one who can bring you the results that you want, being a website owner. Right, there are a lot, but not all of them can deliver the kind of SEO service that you are looking. Usually, they are just self-proclaimed experts, who knows nothing but to prop up their deceiving works. They do that by saying that theirs are economical, yet effective SEO company. Get tired of this people. What you do not know is that, you are just wasting money instead of earning more. Before you hire an SEO company, evaluate them. Before you go over the results of their work, check first on how they do it. This way, you are sure that you will get the worth of your money.

Wednesday, December 15, 2010

Google on their New Google News Design

Google is re-designing the layout of their Google News Page. Many Google fans are still puzzled why there should have a new design, and in the same amount, they are also uninformed what would the new design look like. Before this new Google News project, it first undergone re-designing back in May of 2009.

The news about the restoration of Google news made a buzz almost a month now. And until this day, no one has ever made a glimpse of the new design. Everyone is still preparing what feedback should they give once the new design come out. But this is the scene until one of Google employees posted a message in the Google News Help forum. The message goes:

Friday, December 10, 2010

Social Media in Growing One's Business

The newest way to do business today is to include, or maybe put more effort on internet marketing. Indeed, the birth of internet is one of the greatest gift ever bestowed to the business sector, whether it is a small or large enterprise.

Social Media
is said to be the most effective way of gaining traffic or visitors that can be use by internet visitors. No doubt, social media are the most visited sites by millions of internet users. It seems joining one of any social networks is an unrestrained trend for modern people. It's not surprising if several website would flock and start creating names for themselves inside the pages of different social networking sites like Facebook, Twitter, Myspace, LiinkeIn, Digg, Delicious and a whole lot more. But why is this happening? Why business are riding along with the social trend? How does social media help businesses to grow? There are a lot of reasons.

Sunday, December 5, 2010

Things to Consider for Local SEO and PPC Success

Search engine optimization and Pay per click are two well-known internet marketing strategies that is used by most internet advertisers and businessmen. They are two completely different strategies, but using both of them on one single site is not confusing. In fact, it is more helpful.

Both SEO and PPC are essential in promoting website's products or services. Imagine a website that is built and then left just like that. Of course, you are now imagining nothing. Because not too long, they are already buried to the deepest of the web. But by using search engine optimization and PPC, there is a chance that your site can be the most famous in its line.

Wednesday, December 1, 2010

How Social Media Affect the Small Business World

Social Media is a phenomenon, there is no doubt about it. If you are to count how many people are into social media, you will need to freeze the time. The number keeps on growing, you may even ask, “how can they accommodate such immense number of subscribers?”. But there is something that is more surprising, social media is not just a haven for individuals, it is much more of a heaven for small business. Yes, businesses. Famous social media sites like Facebook, Twitter, MySpace, LinkedIn, Flickr etc., may be getting benefits from business through paid advertisements. But more than that, businesses are also profitable because of the social media.

Monday, November 29, 2010

Useful SEO Tools for Internet Businesses

A business that has a website is a well-thinking business. Being on the web is the current, and probably imperishable trend right now. Almost all types of business, small or big are turning to the new sensation to keep them growing. For sure, an e-commerce is very advantageous. But the job does not end with creating a website. Search engine can put name on the status and future of your business.

SEO may be arduous, but it is all worth it. Besides, the job is getting more and more convenient for SEO specialists. And another, there are many SEO tools that you can use in monitoring the search engine ranking of your website. And the best thing is, they are for free. You can access them with no hassles, but full of benefits. Here are some useful SEO tools that an internet business can use to heighten up their page ranking on the search engine.

Sunday, November 21, 2010

Search Engine Optimization for Facebook

Search engine optimization is the approach used by many websites to earn good ranking on different search engines. Google is the top search engine on the world wide web. And so, most strategies being used SEO specialists are compromising to the changes happening or made by Google. But its supremacy is threatened. Most SEOs nowadays aren't focusing much on Google. They are a concentrating to a new site, and not a search engine, where they though traffic is abundant. That is Facebook.

Looking at the statistics, Facebook has an overwhelming member counting to 350 million all over the world. From this gigantic number, more than 50% are opening their accounts everyday. This number has just exceeded the amount of visitors of Google, making Facebook the most visited website so far. It became the ultimate source of information, whether it is about news or other references. And e-commerce owners are aware of this. They are taking advantage of the current phenomenon by creating their own pages in the number one social media site.

Saturday, November 6, 2010

SEO Techniques for Specific Media Types

There are many different media types, there are print and broadcast, advertising, films and of course, the internet. Of all these types, the last one, which is the internet, has the ability to bring all of the mentioned media into one. This is not very surprising. Most media companies are turning to internet make their reach wider and become more accessible to the public.

Although they already have an established name in the actual setting, the world wide web is still a different environment. They still have to join the battle for the page results ranking. Their fame won't be enough if the search engine is focusing more on keywords that will match every users' queries. Thus, media types embracing the power of internet also have to undergo SEO or search engine optimization.

Saturday, October 30, 2010

Facebook and SEO

Facebook is the newest and probably the largest sensation on the web right now. Or maybe, it is the favorite site of all time. More people are turning to Facebook than making searches or do some significant activities on the web. And because of this, many search engines considered Facebook pages on search results. This development on search engine optimization has just changed the way internet marketers do their tasks. SEO specialists will now have to deal with Facebook and use it as one of the main source of traffic for their respective websites.

To have a surging Facebook account, a lot of things must be done. It is not just by simply creating an account. If you've got a website, then Facebook can be your second homepage. With thousands of possible internet users you can befriend, for sure, you will find potential visitors that can later on be converted into sales. And so, there should have the same amount of search engine optimization effort to be done with your Facebook account, just like in your home page.

Monday, October 25, 2010

How To Predict Traffic from Google

Google is the top search engine on the internet. It is the main source of traffic for any website. And so, it is where you should focus more of your work on search engine optimization. You should look at Google as your main target for visitors. You can only gain traffic through the proper use of keywords. And that changes from time to time. Your keywording maybe effective today, but not tomorrow. But anyhow, Google won't give you a hard time to distinguish what keywords you should use. The number one search engine is providing different tools for you to be able to predict what keyword are needed by your site, to be able to gain quality traffic.

These tools cannot exactly tell you how many visitors you will get, it can only tell you what are the words that visitors usually use. Let us explore those Google Keyword tools now.

Sunday, October 17, 2010

Basic Concepts in Advanced Keyword Research

When it comes to internet marketing, keywording is definitely the key to success. Back in the old days when internet was still not that flooded with different e-commerce, the market was very easy to handle. But now, determining they keywords to be used for your businesses became very complicated. Coming up with the most appropriate one is very arduous and needs so much work. The competition is getting tighter and tighter for everyone. Even though there are Keyword tools that keep up with fast changes, we still can't say how accurate they are because tomorrow, there can have another major change to happen. Sometimes, the only way to get good ranking is through PPC services, that is if the service you hired from an SEO company, like link building didn't work.

Any internet businesses should make advance keyword research. This is for them to get good ticket on the search engine. It is not as simple as snapping your finger. There are tools being used to come up with best keywords. Keyword research in the Age of Data Overload is so much more different from the days when internet business is still new. And so, what we need are foundational resources like Trellia Keyword Discovery, WordTracker, and Google AdWords Internal/ External Tool. There are also some powerful niche keyword tools that you can turn to. PPC history, organic analytics and associated conversion metrics are site-specific data sets that can mash up traffic to your site.

Wednesday, October 13, 2010

Evolution of Ecommerce Sites, SEO Challenges and Threats

Electronic commerce or e-commerce is the buying and selling of goods or services over electronic systems like internet and other computer network. It is the emerging market of this time. Several brick and mortar retailers are switching or creating their version on the web. As years pass, the competition between etailers is getting tighter and tighter. Search engine optimization is one of the modern method that etailers use to sell their enterprises. Few more years, the internet will become a battlefield for many businesses. The number of e-businesses will go double or more each year. Something that is anticipated by many businessmen.

1981 was the first time that online shopping was first recorded. It was the Thomson Holidays. And on that decade, online marketing became more popular, especially in UK by auto manufacturers such as Ford, Peugeot-Talbot, General Motors and Nissan. was one of the first e-commerce site on the web, mainly focusing on goods, a good example is book. This site was launched in 1995., a business search engine and web directory and pay per click advertising network, was born in 1999. Paypal happened. It is an e-commerce business allowing payments and money transfers to be made through the Internet. And the rest is history.

Monday, October 11, 2010

Bing Has it When it Comes to Advance Mapping

When it comes to mapping, it is said that Google is no longer the king. Bing, Microsoft's search engine has taken advanced mapping competition into higher level. And it is believed that they now have the control of the wheel. Bing Maps has just introduced its “Street Side” as the answer to Google's Street View. And since then, Bing's bet has been getting good reviews to both internet users and experts.

Bing's Street View will allow users to actually walk down the street through their computers. Google also has this feature but Bing's have 2D and 3D options that can make the map look clearer. Microsoft's little ass-kicker lets users to take a virtual walk through any street with a 360 degree panorama of the surrounding buildings and landmarks. When you use Bing Maps, you can stroll the location with a special lightspeed and be able to zoom in or zoom out that specific location search. You can feel you are really in the place because of the Photosynth Technology and an enhanced Bird's Eye Feature.

Wednesday, October 6, 2010

The Power of Google Analytics

Many SEO company use Google Analytics to track down their website's visitors. They believe it can give them the fastest and most accurate results, which is essential in the flow of their jobs.

Generally, Google Analytics is a product of Google whose main purpose is to generate detailed statistics about the visitors of a certain website. There are so many website statistics service, but GA is used by 40% of more than 10,000 most popular website in the world wide web. It can track visitors of referrals like search engines, display advertising, pay-per click networks, email marketing and digital collateral such as links within PDF documents. By getting an account at GA, users can now review online campaigns by keeping track of landing page quality and conversions. Conversions are called goals. This is what a professional SEO's are working for. They need to work their goals. And they can do this better if they will have a detailed stats about their site. Goals include sales, lead generation, view of certain pages and download of files. Using this can also make you determine which ads are performing and which one is not. You can also identify which page has the
poorest performance using funnel visualization. It also have advanced features including customer visitor segmentation.

Thursday, September 30, 2010

How Search Engines Find Your Content

A search engine is designed to search for information inside the World Wide Web. There are lot of web pages on the internet, but through search, by typing in your search query, you'll get the closest, if not the exact results. On the part of websites, especially those that are into business, the content is their weapon. Because for search engines, the only way for you to get noticed by them is present relevant compositions that can satisfy the search by internet users.

Search engine works through a computer program the browses the web called the web spider, web robot, bots or worms. IT operates first through crawling, indexing and then searching. Indexing collects, parses and stores data to facilitate fast and accurate information retrieval. It is designed to find the web pages on the internet. Searching, also called web search query is the search that a user make, in which the search engine responds to.

Sunday, September 26, 2010

Doing Image Search Engine Optimization

Users don't just use contents to find what they are looking for on the internet. Sometimes, they are looking for them through images. Or maybe, they are looking for the image itself. In fact, Image search is the fastest growing vertical search on the web, but it only comes next after content search. And this is one aspect that many SEO company is focusing at. They are anticipating the possibility that internet users might be searching images instead of documents. Even those ordinary bloggers are using pictures to make their sites rank as well. There are many ways on how you can effectively optimize your images for it to soar in the page ranking of image search. Once you use them, your site will definitely get more traffic than what you expected. Here are some of them.

First, make sure that the image you have uploaded is directly related to your site. You can't use images that are irrelevant because the robots will just ignore them.

You should use the Alt Attribute of the IMG tag. Don't over do this or you will just ruin the campaign of the image. Attributes should describe the image in a very short description, maybe two to three words and straight to the point.

Friday, September 17, 2010

The Dominant Role of Social Media Sites on Search Engine Marketing

2010: Perspective for Search Marketers
The Dominant Role of Social Media Sites on Search Engine Marketing

The new decade is also a new age for search marketers. Expect that there will be big changes on SEO. The previous year promised a lot of changes, especially on the way search market will work. The industry of search engine marketing is constantly changing, or so to speak, evolving. This happens with a purpose of development. These changes don't focus on just one factor but with several. Having an online site is maybe the easiest way to do business and the success here is achieved through SEO. Search engine marketing is a complex and complicated task, especially when you don't understand how the market goes on. Adding to this complication is the evolution happening from time to time. The trend changes and that makes the SERP seismic for any keyword query. Google is the most used search engine. And as expected, it is the one who is making first moves to develop the search engine results page, making the arena more complicated for marketers.

One of the most notable change or development happening on search engine marketing is the unstoppable coming of social networking sites like Twitter and Facebook. Social media sites like these have become the modern age's most dominant and most effective way to share information. More and more people are turning to these sites in search of something to do. But as we go on, social media sites became useful not only for ordinary people but also for internet businesses. E-businesses can use Facebook, Twitter, MySpace or other social networking site to make everyone informed about their product or service.

Friday, September 10, 2010

Major Updates on SE

2010 is definitely going to be a new year for the SEO Market. New setting, new methods, and new approaches when it comes to the searches done by users on the search engine. A lot of news, and this will definitely change the flow of business on the internet. Experts say that these are all for the better. Whether they like it or not, SEO Marketers will be dictated by these changes and updates. Their business is the one that is largely affected by these changes.

Google, the number one search engine on the web, made a lot of updates right before the year has ended. Now, all of those that use Google, SEO or not, will have to cope up with these changes. First and one of the most notable news from the top search engine is the introduction of the Google Caffeine. Expert say, it is what reinvents the Search Engine Optimization. Being unveiled in August 2009, Google Caffeine is said to be the major upgrade of the search engine today. The new search architecture is designed to return results faster and to better deal with rapidly updated information from strong social networking services like Facebook and Twitter. Some Google developers were aware that users notices that there are no big changes happening, for the first series of tests. But users found out later on that the difference is the search return time. Google caffeine is noticeably faster than any search engine. And this triggered the creation of New Google versus Old Google. Of course, the new one is favored. New Google may return fewer results, but they all came faster, and certainly more updated.

Sunday, September 5, 2010

Search Engine Predictions for 2010

The future of search engine is unpredictable. There are a lot of changes happening from time to time. And who is largely affected? Everyone. The search engine, the internet marketers and of course, the users. The year ahead will definitely ask for something new. New methods, new approach, new means and new results. The face of internet marketing won't be the same as before. But of course, changes that are about to happen are all for the better. Here are some predictions of web experts regarding search engines for the year 2010.

Bing will be do big for this year. Microsoft's search engine is expected to take over Google. How? Because may spend more trying to buy their way into the search rather than spending more on developing their engine. Just before 2009 ended, Bing announced that they are taking the competition on a different level against Google and other search engines. Yahoo is the first one that they have eclipsed. And then, it is believe that Microsoft will pick up significant share using cash to buy distribution. With Microsoft and its money, they are really capable of anything.